Category Archives: Auto Trader

An Introduction to TMG Technology now attracts around eleven million unique users a month, making it not just the UK’s largest automotive classified website, with an 87% share of page views, but also one of the most visited of all websites in the UK. Not bad, but we’re not stopping there.

Tim Jones, our CIO, gives an overview of what it’s like to work at Trader Media Group. We are a fast-paced business at the forefront of agile development with ambitious and exciting expansion plans ahead.

We’re always investing in new technology and naturally, new Developers (Graduate, Professional, Senior & Principal), Test Analysts, UX Developers, Business Analysts, Project Managers, Infrastructure and Operations Engineers…so if you think you can help take our operations to the next level, check out our Technology Careers Website


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by | February 14, 2013 · 5:47 pm

Digital radio still seen as the next big step for in-car technology

British drivers think hands-free driving will be the next big technological leap in motoring, research by Auto Trader and Digital Radio UK reveals.

The research looks at digital innovation in cars and reveals that UK motorists want technology to take some of the hassle out of driving. With 40% thinking self-park buttons are the next big thing and 35% believing voice commands are the future of motoring. However, despite the desire for hands-free driving, the top in-car innovation demanded by motorists is something that is already a part of life for some drivers – digital radio.

41% believe that DAB radios are the next leap forward for in-car technology, despite the fact that 15% of British drivers already have digital radios in their cars.

Nick King, Market Research Director at Auto Trader, says: “Digital technology has transformed the way consumers see the world over the past decade and motorists are no different. They have seen how voice recognition has changed phones and how apps have made previously complex things solvable at the press of a button. They now want motoring to be made as easy as possible by putting these features in cars. As we have seen in many other industries, the companies who respond and adapt best to changing consumer need will benefit most in the years to come.”

Although the Government has indicated the digital radio switch-over might take place in the next couple of years, misplaced concerns about the price of installing a digital radio may well be putting people off getting one installed. In-car digital radios can be picked up for around £70 and installation is available for as little as £30 but the motorists we surveyed believed on average it would cost them £202 – more than double the actual cost.

The concerns over price come at the same time as the vast majority (71%) of motorists believe having a DAB radio installed will add value to the price of their car. Nick King continues: “At the moment motorists have conflicting views on digital radio. Despite the fact it is already here they think it will be the next great innovation and despite believing it will be an investment and add value to their car, they hugely over-estimate the costs involved in getting one. When/if the date of the digital switch-over is confirmed more people will have DABs fitted to their cars as potential buyers will demand it.”

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Filed under Auto Trader, Industry

Brits loyal to home grown motors

In advance of the imminent Jubilee celebrations, it appears that Brits are just as patriotic about their cars as Queen Elizabeth II herself.

New research from Auto Trader, reveals that despite the country being in the heart of a double-dip recession, over two thirds (68%) of drivers intend to buy a car in the next six months – and of these, 58% plan to buy British.

Britain’s strong heritage in motoring and car manufacturing is recognised by over two thirds (69%) of drivers, and whilst the majority of British car manufacturers are now owned by overseas companies, we are still loyal to historically British car brands and vehicles made on our own turf.

Almost a third (29%) of drivers own a British-made car[i], and national pride is a major deciding factor for those who plan to make their next purchase a British motor. Half (50%) would do so to bolster the economy, with more than a third (35%) citing supporting our country’s heritage as their motivation for buying British. And our nation’s car brands are also appealing in their own right – over a third (34%) consider British motors to be stylish.

The findings also revealed that the Jaguar E-type, no stranger to the top spot of car lists, was voted the most iconic British model, followed by the Mini Cooper (21%), Aston Martin DB5 (12%) and Rolls Royce Phantom (9%).

Top 10 most iconic British cars:
1. Jaguar E-type
2. Mini Cooper
3. Aston Martin DB5
4. Rolls Royce Phantom
5. Aston Martin Vantage V8
6. Land Rover Defender
=7/8. Morris Minor
=7/8. McLaren F1
9. Bentley 4 ½ Litre
10. Austin Allegro

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And when it comes to the most iconic brands this country has produced, luxury marques are the most popular, with Rolls Royce (27%) – one of the Royal Family’s favoured manufacturers – topping the list followed by Aston Martin (23%) and Jaguar (16%).

The purchasing loyalty that Brits have towards our own motors also extends to other goods of British origin. Over four in ten (44%) intend to buy British groceries in the next six months and almost a third (30%) will spend on clothing made on British soil.

Jon Quirk, Auto Trader’s Editor-in-Chief, said:

“There’s definitely a sense of national pride in the air at the moment as people all around the country are gearing up for the Jubilee celebrations, and it’s great to see this patriotism reflected when it comes to our car-buying decisions. We should be proud of our country’s motoring heritage and it’s not surprising that Brits are still loyal to home-grown brands – we’ve produced some of the most iconic and head-turning motors for decades.”

[i] Defined as a brand originating from Britain, or a British brand still manufactured in some part in this country.

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Filed under Aston Martin, Auto Trader, Bentley, credit crunch, Editor's Messages, Industry, Jaguar, Land Rover, mclaren, Mini, Morris, Rolls-Royce

That’s one way to sell your car…

A well written ad with good quality photos really sell a car, so it’s important to be as descriptive as possible and get some good shots of your car looking its best. But when it comes to putting together an ad, some sellers can get more creative than others…how about creating a mini feature film – the car being the star of the show of course.! 

Well that’s exactly what one seller on Auto Trader has done. It’s not just any car, it’s a 1985 Porsche 911 and the seller says: “I am reluctant to sell my beautiful Porsche 911 Supersport Targa as I no longer have the time or energy to cope with the pressures of being in the public eye of admirers, gorgeous women constantly falling at my feet, always having to arrive in style to decadent fetish parties, long drives to classic motor shows and trying to find a parking space at Les Trois Garcons’. I’m now looking for the right candidate to hand down this hedonist roof down boxer engined lifestyle so that I may retire and have a long break in Nepal.”

It’s a tough life but someone’s got to do it. Check out the equally tongue-in-cheek video, promoting the Porsche’s wares, entitled, “Get a life. Buy my Porsche!” Brilliant!

Selling a car privately can be a daunting process, but it can be well worth the effort and there are plenty of tips on how to sell a car on the Auto Trader website.


Filed under Auto Trader, Porsche

Auto Trader announcement: 19th April 2011

Since midday on Monday 18th April, the website has been subject to a malicious third-party attack which has prevented normal operational services from being delivered. Anyone visiting the site during this attack would have found that was either intermittently unavailable or extremely slow.

The technical support team is working around the clock to restore services and minimise the impact of similar attacks in the future. Some visitors may still experience difficulty accessing the site today while we resolve the remaining problems.

However, it is important to note that we have no evidence to suggest that any customer data has been lost as a result of the attack and there are no known risks to consumers visiting the site during this time.

Apologies for any inconvenience caused, we’d like to reassure all our customers that we are working very hard to resolve this.


UPDATE (Wednesday 20/04/2011): Thank you for your comments and patience whilst we resolve this issue. There is no evidence that customer data has been compromised. It is important to note that this attack is not a ‘hack’.

Whilst we continue to focus on actually stopping the attack, we are unable to respond to your questions about ad extensions. But please rest assured that we will be in touch with all current advertisers via email once we have stabilised our website.

If you are a dealer with an Auto Trader contract, updates will be posted to Dealer Portal, where you also have access to Dealer Community.

As a result of our work so far there has been an improvement in availability as of this morning, although the attack is still ongoing.

Thanks again for your patience.


UPDATE (Wednesday 05/05/2011): All services were up and running on from Tuesday 19th April following the incident on Monday 18th. Initially it was necessary for us to implement a blanket ban on all non-UK traffic to ensure business as usual for the majority of our users. Over the course of the week we progressively brought online the more significant overseas locations that our site is used from (predominantly Europe and North America). We have continued to open the site up to more overseas traffic since then and we hope to have full global access restored to the site by the weekend.

We value our non UK based customers as well as our UK customer base and are working to restore service on a global basis as quickly as possible. However, international access may be blocked again if we receive further malicious activity from countries outside the UK


Filed under Auto Trader

The Ultimate Snow-mobile For Sale

Looking for a novel form of transport during this year’s cold-snap? is offering used car buyers the chance to purchase a very unique vehicle – Santa’s sleigh.

Word on the street is, after many centuries flying around the world delivering presents, Santa has decided to retire his sleigh and replace it with a used car from Autoquake’s stock.

Considering the sleigh has covered 25,122,010 miles it really is in remarkable condition. The new owner will enjoy remarkable features including magic transmission, sleigh bells and heated reins.

Anyone interested in buying Santa’s sleigh should go to for the full listing – complete with the usual high quality photos, detailed description and condition viewer which shows all visible wear and tear. Like all Autoquake’s used cars, Santa’s Sleigh is covered by their 7 day money back guarantee but instead of the usual £100 reservation fee, anyone interested in the sleigh is invited to donate to the Great Ormond Street Hospital for children.

The decision to sell his old sleigh wasn’t an easy one, as Santa Claus explained:

“I’ve got a lot of happy memories flying all over the world with this sleigh, but it’s time to move on to something more modern. At my time of life mucking out the reindeer stalls twice a day is getting a bit much.”

We heartily agree. Though it’s sad to see Santa moving on with the times, it’s all for a good cause Great Ormond Street Hospital provides world-class care for its young patients and their families. Help keep the magic alive this Christmas with any donations you can spare.

Follow @Autoquake on Twitter


Filed under Auto Trader, Cars

Auto Trader Mobile Twitter Takeover

Have you got any questions on the latest developments in the mobile industry or are you wondering what Auto Trader mobile are planning next? Perhaps you just want to chat about your favourite handset or app?

We’ll be answering all of these and more on our Twitter feed this Friday. Gareth Bradshaw, our mobile product manager  is taking over our Twitter feed from midday to answer your questions.

If you’re not able to make it or you’re yet to get involved in this ‘Twitter malark’ – leave us some questions in the comments below and we’ll make sure Gareth sees them on the day.

To tune in to Gareth’s Q&A session follow @AutoTrader_UK or search for #AskAT on Twitter.


Filed under Auto Trader, Twitter

Used-Car Editor’s Twitter Takeover

Have you got any questions around the scrappage scheme, new cars coming out in 2011 or the 60s plate?

We’ll be answering all of these and more on our Twitter feed this Friday. Our Used-Car Editor, Stuart Milne,  is taking over our Twitter feed from 10am to answer your questions.

If you’re not able to make it or you’re yet to get involved in this ‘Twitter malarkey’ – leave us some questions in the comments below and we’ll make sure Stuart sees them on the day.

To tune in to Stuart’s Q&A session follow @AutoTrader_UK or search for #AskAT on Twitter.


Filed under Auto Trader

Norwich motorists are randiest on the roadside

Norwich motorists are randiest on the roadside

Not only are we a nation of car lovers, but we like to make out in our motors.

Research from Auto Trader reveals Brits don’t hold back from having sex in cars. A massive 65 per cent of those surveyed have ‘done it’ on four wheels with that number increasing to 75 per cent amongst the people of the east of England. Continue reading


Filed under Auto Trader

Become a part of Auto Trader’s web testing team

Do you often find yourself browsing through our immense listings? Well how would you like to help us improve the experience of buying, selling and browsing cars – for you and the rest of Auto Trader’s valued customers?

We’re constantly working on new developments for our website but we always like to make sure that we are building a site our users want and need. Continue reading


Filed under Auto Trader