Daimler – which owns Mercedes-Benz and Smart – will now collaborate with the Renault-Nissan Alliance on a wide range of new cars, engines and a series of electric cars.
It’s clear what both parties can bring to the relationship: Renault and Nissan will bring a wealth of experience in building small, economical cars; whilst Mercedes brings an understanding of quality and advanced engineering. Not forgetting the economies of scale at development and production stages.
But who will benefit most? Is collaboration such a wise move for the industry?
By Rhian Angharad Jones